Rabu, 28 Agustus 2013

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  • Binding: Paperback

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Selasa, 27 Agustus 2013

[A393.Ebook] PDF Download Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition, by Per Mollerup

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Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition, by Per Mollerup

Revised edition of the best-selling history of the trademark.

  • Sales Rank: #104652 in Books
  • Brand: Brand: Phaidon Press
  • Published on: 2013-05-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.00" h x 1.50" w x 10.25" l, 4.75 pounds
  • Binding: Hardcover
  • 296 pages
Features
  • Used Book in Good Condition

Review
The definitive book on corporate branding.―Steven Heller

About the Author
Per Mollerup has had a varied career as a graphic designer, publisher, editor, author, and television producer. He is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. Previously publisher and editor of the magazines Mobilia and Tools , he has produced television programmes and lectured internationally on design.

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5 of 5 people found the following review helpful.
A Handsome Compendium of Trademarks
By Rob Hardy
There is no more concentrated form of human communication than a trademark. Symbols like the Golden Arches, the script of Coca-Cola, the swoosh of Nike communicate (and often do it without words or letters) not only the name of the company, but emotions connected with the company and its products. You see hundreds of trademarks every day, and so does almost everyone else worldwide (and even if letters and words are used, the trademark symbolism transcends language barriers). Fifteen years ago, design consultant Per Mollerup brought out a volume about trademarks, and now it is enlarged and expanded in a second edition, _Marks of Excellence: The History and Taxonomy of Trademarks_ (Phaidon). Large format, with illustrations on every page, this is a graphic text as befits its subject; but Mollerup has included text and notes about the origins, semiotics, purpose, and more, of trademarks. The marks themselves are the show, and the book is a satisfying display of graphic design.

Trademarks are so universal, Mollerup says, that kids can look at the logo and say "Coca-Cola" before they can read, and adults can read the logo faster than they can read the words typed out. Trademarks are visual identifiers permitting fast identification. Objects were first marked to show ownership, but also started being marked to indicate a maker. The most extensive part of the book is the one on motifs, like the pages on bird trademarks. They are naturals, of course, for airlines. There is the Lufthansa bird in flight, of which Mollerup says, "This bird was the result of a competition held in 1919. It was first used on an aircraft in 1920 and has never been grounded!" There are birds of different design for Singapore or American Airlines, but there is a penguin for books and one for clothing. There's a dove for soap, a peacock for NBC, and a happy, chattering blue bird silhouette for Twitter. It is fun to see on these pages just how many ways a bird can be drawn as a symbol and how simplified a design can be and still obviously be a bird. You can find many other living things used as starting points for trademarks. "Who would choose a scorpion for a trademark motif?" asks Mollerup, and answers by showing the shield-shaped trademark for a firm of racing cars, whose founder was a Scorpio, "and he thought that nobody would copy a scorpion." Of course the camel of Camel Cigarettes is here, not only in his picture on the package, but in his photo. There was a real camel, named "Old Joe," owned by Barnum & Bailey whose picture was taken in 1913. R. J. Reynolds himself drew the camel from the photo. If you are looking for graphics with no origin in nature, check out the pages on arrows. Arrows are used in trademarks for things going places, like British Rail or Amtrak. There is a famous hidden arrow within the letters that spell out FedEx. Amazon has an arrow, to indicate everything from its A to its Z, a smiling arrow (and does no one but me appreciate how phallic it is?). Crosses, too, are here, and are not exclusive to the Christian faith. There's one on Swissair, for instance, and on all those Swiss Army knives. There's a cross with a zipper down it, halfway opened, for Richman's Zipper Hospital. And then there is the crossed logo of Bayer vertical and Bayer horizontal. If you like stars, you can find them in the Texaco logo, and the one for Converse shoes. There is also a company called Star Semen, which sells semen from star bulls. Their star looks for all the world as if it has, stylized and not anatomically correct, testicles. A simple graphic is powerful. The logo for Pirelli does not depict a tire, but the bowl of the initial P is pulled out over the rest of the word, to show elasticity.

Part of the fun of looking at these pages is how familiar so many of these trademarks are, and realizing how effortlessly they register within the beholder's consciousness. Part is seeing how an infinite variety of trademarks can be generated given the limited graphic canvas on which they must be constructed. Another part is to realize the power of image, with all the questions it raises of style versus substance. _Marks of Excellence_ is good-looking, thoughtful, and thought-provoking.

0 of 0 people found the following review helpful.
Excellent reference
By Hesham Galal
Excellent reference for Trademarks, logo and identity.

0 of 0 people found the following review helpful.
Five Stars
By Nicholas Cokas
Incredibly thorough and complete book.

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Senin, 26 Agustus 2013

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Aimed at readers looking to receive a crash-course in philosophy, this book explains different schools of philosophy and the most complex philosophical ideas, using no more than two pages, 300 words, and a metaphorical image to explain each one. Topics include cynicism, dialectical materialism, existentialism, and the Socratic Method. By learning about schools of thought and their philosophical tenets, readers will also learn about the most esteemed philosophers who were their originators or propagators.

 

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  • Sales Rank: #4748951 in Books
  • Brand: Brand: Blume
  • Published on: 2013-05-01
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 9.20" h x .70" w x 7.30" l, .0 pounds
  • Binding: Hardcover
  • 160 pages
Features
  • Used Book in Good Condition

About the Author
Barry Loewer is a philosophy professor and chair of the philosophy department at Rutgers University. He is the coauthor of books that include Meaning, Mind, and Matter: Philosophical Essays. He lives in New Brunswick, New Jersey.

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Selasa, 20 Agustus 2013

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461pages. 23,4x15,2x3,6cm. Reli�.

  • Published on: 2000
  • Number of items: 1
  • Binding: Paperback

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Britannia (Veteran of Rome Book 3), by William Kelso

89 AD. On the island province of Britannia, Rome is strengthening its grip on the populous and fertile south, but in the mountainous-north rebellion, is brewing amongst the restless and unhappy tribes. Led by their druids and a high king claiming a proud lineage, the Brigantes and Caledonian tribes are willing to risk war against the might of the Legions.

At the Roman outpost at Carlisle, Marcus and the 2nd Batavian Auxiliary Cohort, tasked with keeping an eye on the Britons in their district, soon find themselves embroiled in a bloody, cunning and increasingly ruthless insurgency.

Meanwhile in the rapidly Romanizing south, Corbulo, retired veteran of twenty five year’s service with the Twentieth Legion, has finally retired to a comfortable country life. But when a long forgotten acquaintance re-opens a painful episode from his past, Corbulo and his family are forced onto a journey that will eventually lead them towards disaster.

Enslaved by a ruthless merchant and taken north into the wild trackless wastes of Caledonia, Corbulo must escape and try to find out what has happened to his missing wife and daughter. As the trail leads him across southern Britannia and towards the heart of the rebellion, Corbulo will soon find himself forced to make the most terrible choice a father has ever had to make.

  • Sales Rank: #124097 in eBooks
  • Published on: 2015-08-02
  • Released on: 2015-08-02
  • Format: Kindle eBook

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1 of 1 people found the following review helpful.
Hoping for Marcus to continue the tale...
By David
This was one of those series I didn't want to end and got melancholy as.the last book was getting close to ending as I knew I would have to bid farewell to some old, very human friends that Kelso had woven. An engaging, enjoyable read that transports the reader back to a different time and place through the (third person) eyes of not as average as he seems 'regular Joe'. Highly recommend to fans of the genre.

1 of 1 people found the following review helpful.
Good book! Better than the first two I thought
By PFM
Good book! Better than the first two I thought. Characters are likeable and believable, and well written and edited. Hope they keep coming.

1 of 1 people found the following review helpful.
Can't put book down once I started
By Larry Kaplan
Can't put book down once I started reading

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Kamis, 15 Agustus 2013

[Q439.Ebook] Ebook Emily Giffin Heart of the Matter (Paperback) - Common, by by Emily Giffin

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  • Sales Rank: #17404116 in Books
  • Published on: 2014
  • Binding: Paperback

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Sabtu, 10 Agustus 2013

[L588.Ebook] PDF Ebook The Whole Death Catalog: A Lively Guide to the Bitter End, by Harold Schechter

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The Whole Death Catalog: A Lively Guide to the Bitter End, by Harold Schechter

In the tradition of Mary Roach’s bestselling Stiff and Jessica Mitford’s classic exposé The American Way of Death comes this meticulously researched, refreshingly irreverent, and lavishly illustrated look at death from acclaimed author Harold Schechter. With his trademark fearlessness and bracing sense of humor, Schechter digs deep into a wealth of sources to unearth a treasure trove of surprising facts, amusing anecdotes, practical information, and timeless wisdom about that undiscovered country to which we will all one day travel. Topics include

• Death anxiety–is your fear of death normal or off the scale?
• You can’t take it with you . . . or can you? Wacky wills and bizarre bequests
• The hospice experience–going out in comfort and style
• Deathbed and funeral etiquette–how to help the dying and mourn the dead with dignity
• Death on demand–why the right-to-die movement may be the next big thing
• “Good-bye everybody”–famous last words
• The embalmer’s art–all dressed up and nowhere to go
• Behind the scenes at your local funeral home
• Alternative burial choices–from coral reefs to outer space

From the cold, hard facts of death to lessons in the art of dying well, from what happens in the body’s last living moments to what transpires in the ground or in the furnace, from near-death experiences to speculation on the afterlife, The Whole Death Catalog leaves no gravestone unturned.

  • Sales Rank: #316301 in Books
  • Published on: 2009-06-02
  • Released on: 2009-06-02
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .70" w x 7.40" l, 1.20 pounds
  • Binding: Paperback
  • 320 pages

From Booklist
Serial-killer biographer and mystery novelist Schechter’s compendium on the perpetually fascinating subject that is his stock-in-trade is enhanced by such browser-friendly features as recommended reading lists and sidebars recurring (e.g., “Death Fun Fact”—plenty of those) and singular (“Going Out Viking Style”), not to mention waggish, Gorey-esque illustrations. Useful facts and distinctions abound; for instance, the necrophilia section informs readers of the need to distinguish “necrophiliac homicide”—murder committed for the purpose of having sex with the corpse—from “regular necrophilia,” that being the “more socially acceptable” sex with corpses, the case cited being that of “a female embalmer who had sexual intercourse with 20–40 male corpses.” For the practical minded, Schechter mentions a Web site enabling devotees of life planning to preview epigraph options by creating virtual tombstones, and in “Corpse-napping: Ransoming the Dead,” he assesses the chances of success in that grisly enterprise. Do-it-yourself features include “You, Too, Can Be a Mummy (and So Can Fido)” and a how-to guide to “Victorian Postmortem Photography.” An entertaining if occasionally grim popular reference. --Mike Tribby

About the Author
Harold Schechter is a professor of American literature and culture at Queens College, the City University of New York. He is widely celebrated for both fiction and true-crime writing, including The Devil's Gentleman and The Serial Killer Files. He lives in Brooklyn and Mattituck, Long Island, with his wife, the poet Kimiko Hahn.

Excerpt. © Reprinted by permission. All rights reserved.
Chapter One


DEATH  

Can’t Live with It, Can’t Live Without It   
 
Is Death Necessary?  

Of all the traits that distinguish human beings from other animals—language, toolmaking, the urge to buy other people’s unwanted stuff on eBay—perhaps the most fundamental is our awareness of our own inevitable deaths. To be sure, animals possess powerful survival instincts and do their best to avoid getting killed. But (so far as we know) they have no conscious knowledge of how little time they have here on earth. They go through life blissfully unaware that each passing day is bringing them closer and closer to the end.  

Humans, on the other hand—particularly as we grow older—are all too keenly aware of how fleeting life is. On the plus side, this can add flavor and poignancy to our existence, making us savor the lovely and precious things in life (as the poet Wallace Stevens says, “Death is the mother of beauty”). But it also burdens us with a heavy load of anxiety and plagues us with the question “Why do we have to die at all?”  

From time immemorial, humans have grappled with this mystery. Tribal myths from around the world offer a host of colorful explanations. According to one African tale, when the first humans pleaded with God to stop death, he complied with their wishes, but only on one condition: to prevent the world from becoming too crowded, there would be no more births. Unwilling to endure life without children, the people quickly begged God to return death to them.  

In an Indonesian myth, death came into the world when God offered the first man and woman a choice between two gifts: a stone and a banana. Seeing no use for the stone, the pair chose the enticing fruit. At that instant, a voice thundered down from heaven: “Because you have chosen the banana, your life shall be like its life. When the banana tree has offspring, the parent stem dies. So shall you die and your children shall step into your place. Had you chosen the stone, your life would have been like its life, changeless and immortal.”  

And then there is the Australian Aboriginal myth recorded by the anthropologists Ronald and Catherine Berndt. According to this story, two traveling companions named Moon and Djarbo suddenly fall mortally ill. Moon has a plan to revive them, but Djarbo—believing that Moon’s idea is a trick—rebuffs his friend’s help and soon dies. Moon dies also, but thanks to his plan he manages to revive himself into a new body every month, whereas Djarbo remains dead. “Thus, Moon triumphed over bodily death while the first peoples of that ancient time followed Djarbo’s example, and that is why all humans die.”  

At first, people never died. As they grew older, they cast off their skins like snakes and crabs and came out with their youth renewed. One day, an elderly woman went to a stream to change her skin. She shed the old skin and threw it in the water, then watched as it floated downstream and caught on a stick. Then she went home, where she had left her little son. As soon as the child saw her, however, he began to cry because he did not recognize her. “You are not my mother. My mother was an old woman.” To pacify the child, the woman returned to the stream, found the cast-off skin, and put it back on. From that day on, humans ceased to shed their skin and died.   —Melanesian myth
 
Of course, these fanciful stories can’t be taken seriously. Clearly, they are the products of primitive, childlike minds—nothing more than fairy tales. After all, the real truth, as every biblical fundamentalist will tell you, is that death came into the world when Satan in the form of a talking snake gave a forbidden apple to a naked woman created from the rib of her slumbering mate.       Of course, some scientists reject even this persuasive explanation. As far back as the eighteenth century, the famed botanist Carl Linnaeus, father of modern taxonomy, accounted for death in ecological terms. As Linnaeus saw it, death served to maintain a fundamental balance in nature by ensuring that no single species of plant or animal would overrun the earth through unchecked reproduction. In the following century, Claude Bernard—the founder of modern physiology—viewed obsolescence and death as intrinsic characteristics of living beings, the flip side of embryonic development and birth. “Existence,” he wrote, “is nothing other than a perpetual alternation of life and death, composition and decomposition. There is no life without death; there is no death without life.”  

The Bernardian belief that death is a biological necessity has been endorsed by subsequent thinkers, among them the German physician Wilhelm Fliess (one of Freud’s early collaborators), who compared the human body to a “wound up clock that carries within itself the law of its own unwinding.” In a similar vein, the Hungarian psychologist Leopold Szondi coined the term thanatropism to describe “an unknown force in every living being driving it toward death.”  

At least one famous nineteenth-century scientist, however, took issue with the view of death as an inescapable aspect of life. The great German biologist August Weismann argued that, contrary to what most people assume, “death is not an inevitable phenomenon.” Some living beings, he insisted, can exist forever. As proof, he pointed to the case of unicellular organisms, which reproduce themselves by splitting in two and therefore enjoy a kind of immortality.  

Clearly, this is an excellent state of affairs if you happen to be an amoeba. Even Weismann, however, acknowledged that higher organisms (including, sadly, human beings) cannot avoid death.  

The concepts put forth by Weismann—who is widely regarded as the most important evolutionary theorist of the nineteenth century after Darwin himself—have contributed significantly to the current scientific understanding of death. Weismann distinguished between what he called the “germ cells”—essentially the sperm and ova that carry our genes—and the “somatic cells” that constitute our bodies. In this view, the body is nothing more than a vehicle for transmitting our genes to future generations. Once this task is accomplished—once reproduction has taken place—the body becomes disposable. There’s no biological point in keeping it alive forever. In fact, there are positive advantages to getting rid of it, since the elimination of older individuals frees up important resources for the young and thus ensures the perpetuation of the species, which is all that nature cares about.  

Of course, this doesn’t entirely explain why humans have the potential to live to a ripe old age and don’t simply expire as soon as they fulfill their reproductive mission, in the way of other creatures from praying mantises to salmon. Here, too, evolutionary biology suggests an answer. Thinkers who subscribe to this theory argue that since human offspring require years of parental care, we are genetically programmed to remain alive long past our reproductive prime so that we can protect our children and ensure their survival (scientists call this the “grandmother effect”). Thanks to our kids, we are endowed with “post-reproductive longevity.” So the next time you contemplate those college tuition payments, just remember: you may think those bills are killing you, but they’re actually helping to keep you alive.   
 
RECOMMENDED READING
 
André Klarsfeld and Frédéric Revah’s The Biology of Death: Origins of Mortality (Cornell University Press, 2004) is an excellent survey of scientific theories of death. Another is the first chapter of Jacques Choron’s Modern Man and Mortality (Macmillan, 1964). George Wald, the eminent Harvard biologist who won the Nobel Prize in 1967, delivered an elegant and wonderfully lucid lecture on the origin of death, which can be found online at www.elijahwald.com/origin.html.   
 
In one sense, people in all times and places have felt pretty much the same about dying. Generally speaking, we’d prefer not to. Apart from this natural desire to avoid death, however, there’s no such thing as a single worldwide way of viewing mortality. Cultural attitudes have differed throughout time and across the globe.  

Judging from the epic of Gilgamesh—the world’s oldest written narrative, which dates back to at least 1300 b.c.—the ancient Babylonians conceived of the afterworld as the “house of darkness,” a grim subterranean realm where the dead exist in a state of unrelieved wretchedness. This view led them to adopt an eat-drink-and-be-merry philosophy, articulated in the story by a “wine maiden” named Siduri, who counsels the hero “to make every day a day of rejoicing. Day and night do thou dance and play.” In short, it was important for everyone, whether commoner or king, to make the most of his time on earth, since death was an unavoidable catastrophe—the natural, universal (if dreadful) fate of humankind.  

Among many aboriginal tribes, on the other hand, there is nothing at all natural about death. In this view, every death—even that of an elderly person—is essentially an act of murder brought about by witchcraft. Slain by a malevolent, unseen enemy, the victim is likely to return as a vengeful spirit.   For the Kaingáng of Brazil, for example, the passing of any individual threatens the welfare of the entire tribe. Transformed into an evil “ghost-soul,” the deceased (in the words of funerary scholars Robert Habenstein and William Lamers) “craves a companion from among the living.” Surviving spouses are particularly vulnerable and will immediately decamp from the village, armed with a particular variety of large jungle fern—a horticultural charm apparently much feared by ghost-souls. Only after the corpse is safely cremated and buried (in a hole lined with additional ferns to keep the malevolent spirit trapped inside) will the frightened survivor venture to return.  

By contrast, Hindus view death not as an evil but as a natural stage in the evolution of the soul, which undergoes successive reincarnations until it attains salvation and is freed from the cycle of dying and rebirth. In the words of one sage: “Our soul never dies; only the physical body dies. We neither fear death nor look forward to it, but revere it as a most exalted experience. Life, death and the afterlife are part of our path to perfect oneness with God.”  

In Western society, views of death have changed dramatically over the millennia, as French social historian Philippe Ariès was the first to document. Ariès famously identified four distinct stages in European attitudes toward death, from the calm acceptance of the early medieval period to the denial and avoidance characteristic of the modern age.  

American death attitudes have undergone major transformations since the days of the early colonists. For the New England Puritans, death was an omnipresent reality. Their median life expectancy was thirty-three, and the mortality rate among children was so high that, according to historian David Stannard, when a young couple in seventeenth-century Massachusetts got married, they “did so with the knowledge and expectation that in all probability two or three of the children they might have would die before the age of ten.”  

Their familiarity with death, however, did not make the contemplation of their own inevitable end any less anxiety-provoking. As Calvinists, they saw all humans (even newborns) as hopelessly depraved sinners, the vast majority of whom were predestined to spend eternity suffering the torments of hell. They might hope and pray for salvation. But to a very large degree, death remained the “king of terrors.”  

Nor did they attach any sentimental value to the physical remains of their loved ones. As funeral historian Gary Laderman observes, to the Puritans “the corpse was a horrible sight” that symbolized human sin and corruption. Once the soul had departed, the body was just a vile lump of flesh, undeserving of any special treatment. Thus, the Puritans “did not approve of embalming, elaborate funerals, or extravagant tombs.” The newly dead corpse was “hurried into the ground with little ceremony”—“commended to the cold and silent Grave where it must be entertained with Worms and Rottenness, and turned into putrefaction” (as one Puritan divine so vividly put it).  

By the mid-­nineteenth century, a far more romanticized attitude toward death had taken hold in the United States. Early Puritan graveyards were bleak, untended places, their stark tombstones carved with winged skulls, scythes, and other grim reminders of life’s brevity. Beginning in the mid-1800s, picturesque “garden cemeteries” sprang up across the country: lush, rural burial grounds, as beautifully landscaped as any park and dotted with mawkish memorial statuary—empty cradles and inconsolable pets and little children in peaceful repose.  

Death became an occasion for sentimental excess. Ladies’ magazines devoted countless features to the latest in mourning fashions; women adorned themselves with “hair jewelry” made from the locks of their deceased loved ones; front parlors were hung with postmortem portraits and memorial lithographs of grieving survivors posed beside tombs and surrounded by weeping willow trees. Shamelessly sappy verse about the tragic deaths of toddlers became a wildly popular poetic genre. Heaven itself came to be seen differently: not as the place where one’s soul received its final (and, for the vast majority of humans, dreadful) judgment but (to quote Stannard) as “a domesticated haven, a place where all would be welcomed home”—a kind of celestial version of a comfortable, middle-class Victorian household.  

As the Victorian age gave way to the modern era, powerful social factors—urbanization, advances in medical science, the breakdown of tight-knit communities, a growing secular outlook that undermined the traditional faith in an afterlife—caused another major shift in American death attitudes. The dead were segregated from the living, banished from sight. People no longer expired at home surrounded by their loved ones but died in sterile hospital rooms, tended by strangers. The elaborate mourning rituals of earlier times were abandoned, rendered obsolete by the feel-good ethos of contemporary U.S. consumer culture (what sociologists Nathan Leites and Martha Wolfenstein call American “fun morality”). Funerals became, in the caustic phrase of sociologist Robert Fulton, “low-grief” affairs. With the spread of “perpetual care” cemeteries, visiting the final resting places of departed family members to pay respects and tend their graves became an increasingly quaint and outmoded custom.  

Death itself became a taboo topic, something not to be dwelled upon or even spoken of. In her excellent book, Death’s Door: Modern Dying and the Ways We Grieve (Norton, 2006), Sandra Gilbert relates an anecdote that perfectly captures the extent to which death has become an unmentionable subject in our time. In the mid-1990s, while compiling a book called Confronting Death, sociologist David Moller asked the American Cancer Society for permission to include some of its materials. “Its representative,” writes Gilbert, “responded with a statement that’s distinctively ‘modern’: ‘Absolutely not. In no way do we want to be associated with a book on death. We want to emphasize the positive aspects of cancer only.’”  

RECOMMENDED READING
 
Philippe Ariès’s seminal studies of Western death attitudes are, of course, essential   reading for anyone interested in this topic. David Stannard’s The Puritan Way of Death (Oxford, 1977) is an elegant and illuminating book on the topic of early American conceptions of mortality. William Wood and John B. Williams’s contribution to The Handbook of Death and Dying (Sage Publications, 2003)—a highly informative essay, “Historical Changes in the Meaning of Death in the Western Tradition”—is also well worth reading.      

Philippe Ariès (1914–1984) was, in the strict sense of the term, a true amateur, a word that now connotes a lack of professional skill but originally meant a person who does something for love, not money (it is linguistically related to amorous). Certainly he did not earn his keep as a historian. He was a French civil servant who spent his career working for the Institute for Applied Research for Tropical and Subtropical Fruits. But as a part-­time scholar (what he himself referred to as a “weekend historian”), he made significant contributions to the study of Western society.   As a historian, Ariès was less interested in momentous events—wars, revolutions, world-changing discoveries—than in the fundamental phenomena of everyday existence. After writing an influential book on the first phase of life, Centuries of Childhood (Vintage, 1962), he turned his attention to the final one. The result was his groundbreaking study, Western Attitudes Toward Death from the Middle Ages to the Present (Johns Hopkins University Press, 1974).  

In this slender volume (which grew out of a series of lectures), Ariès argues that over the course of the second millennium, the European response to death passed through four stages. The earliest—which he labels “tame death”—was distinguished by a resigned acceptance of mortality. “In death,” Ariès writes, “man encountered one of the great laws of the species, and he had no thought of escaping it or glorifying it. He merely accepted it with just the proper amount of solemnity due one of the important thresholds which each generation always had to cross.”  

As the centuries progressed, this attitude underwent a gradual change. By the late Middle Ages, the traditional acceptance of death as the “common destiny of the species” was replaced by a new emphasis on the fate of the individual. This second stage—which was characterized by both a heightened anxiety about the state of one’s soul and a growing attachment to the things of this world—Ariès calls “one’s own death.”  

A new attitude appeared at the start of the eighteenth century—an intense, morbid fascination with death that culminated in the excesses of Victorian mourning rituals: extravagant funerals, elaborate widow’s garb, lush garden cemeteries, et cetera. The emphasis during this period—which lasted until the early decades of the twentieth century—was on the loss of the loved one: what Ariès defines as a shift from “my death” to “thy death.”  

Ariès describes our own period as the age of “forbidden death,” when the terminally ill are bundled off to hospitals to die alone and out of sight. Death—“so omnipresent in the past that it was familiar”—has become shameful and hidden. If that situation has begun to change—if we are no longer quite so reluctant to confront and talk about death—that salutary shift is at least partly due to the influence of Ariès himself, who elaborated his insights in his last major work, The Hour of Our Death (Knopf, 1981)    

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17 of 17 people found the following review helpful.
Hilarious, informative, ghoulish--the perfect book!!!
By M. Moore
I knew absolutely nothing about this book when purchased, and now it is my favorite. It is described perfectly on the cover "A lively Guide to the Bitter End." Contains web sites for additional reading on a topic, which I explored several. Also several virtual sites where you can tour famous cemeteries, the top 10 you must see before YOU die is especially entertaining. And who does not need to know the handy guide to putrefaction. The final chapter of the book is "Death Can Be Fun" and includes sections such as deaths in the movies, death's playlist, mortuary museums and finally The Last Word. I could continue about all the photos and definitions included but at some point I must stop, strongly urging a very fun read!

0 of 0 people found the following review helpful.
Three Stars
By Gordie
The subject is interesting but the author doesn't really pull me in.

0 of 0 people found the following review helpful.
Five Stars
By gg
I love this book and have re-read parts of it again.

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